SEO stands for Search Engine Optimization. Search Engine
Optimization is the process of bringing your website on the top of the search
engines. There is another way of bringing the website to top i.e. paying the
search engine and they will display your site on top. The problem with the SEO
is that you have to keep doing it even if your site is on top. Because there is
too much competition.
Let’s talk about SEO techniques. There are two processes in
SEO, On Page SEO and Off Page SEO. They both have their significances but off
page SEO has more significance.
On Page SEO
On page SEO is the one that we do in our code. There are
certain tricks that we do in our code that helps the crawler to find our
website. A crawler is a robot that search engines send to our website to check
for contents etc.
First step we do is adding description in our Meta tags. Add
a description Meta tag in your website header. But make sure that the
description matches with your title and your content. The crawler looks for
description of the page whenever he arrives at some page of a website.
The second step is adding keywords in your web page. First
search the related keywords and the use Google Adword to see how people are using
these keywords on search engines. Just like you added description Meta tag to
you header add a Keywords Meta tag as well. But remember your keywords should
match the contents of your web page. There are two types of keywords i.e. long
tail keywords and short tails keywords.
Long Tail keywords are the words that are the combination of
words like online selling cars. It is a long tail word as it contains multiple
words. If you are using long tail words then your chance of getting on top
increases as there is low competition on long tail words.
On the other hand Short Tail keywords contain only one word
or two. For example Car. Now car is a short tail word. Buying car is also a
short tail word. There is too much competition on short tail words and it is complex
to find a proper keyword for your site.
Third step is adding headings. Crawler looks for headings
before looking at the contents. Headings actually describe all your content.
Crawler will look for the heading and if the headings match the searched keyword
then the crawler will read the content. Find a suitable heading for your
topics. Add h1, h2, h3, h4, h5, h6 as your heading tags. While writing a
paragraph do write your paragraph tag p.
Fourth step is Image
Optimization. Mostly people write some text on the image or put an image for
the viewers to explain something. But the crawler cannot read your images so
you have to tell him explicitly that what this image is about. For that you
have to use Alt tag. Crawler looks for the Alt tag to see what’s in the image.
Fifth step is adding a site map in the web site. Site maps
helps a lot to the crawler. Site map contains indexes of your web site. It
helps crawler to quickly look at the site map and determine whether the
information user is looking for is in your site or not.
Remember use your keywords in your content. But do not use
them extremely. Use proper English and try not to do grammar mistakes. Search
your keywords properly in Google Adword and there are other tools as well.
Google will tell you how many times people used this words how many people are
using these keywords in their web sites and how people are using these words.
If you have a car repairing web site then do not use car as
your keyword because it’s very generic may be a person wants a new car but when
he types car the search engine transferred him to your site. May be he was in
hurry and when he comes to your site he will see there are no new cars here.
That person will never come to you again because of that one bad experience.
Use proper words so that the right people can come to your site.
Then finally generate a site map of your site and submit it
to Google and Bing webmaster tool. Find an online tool that will generate an
XML for you. Submit that XML to webmaster tool. The webmaster tool will help
search engines to index your site.
On Page SEO only covers around 40% while 60% is covered in
Off Page SEO.
Off Page SEO
I will describe Off page SEO in my next post if you like my
post or you have any query just leave a comment.
0 comments:
Post a Comment